Nvidia Graphics Cards for PLEX
The offer announced at Fanfest 2012 in the CCP Presents keynote is now live. One hundred Nvidia GTX 560 graphics cards are available for PLEX on a "first come first serve" basis from the EVE Online Account Management page.
This means that if you are really good at EVE and have a lot of ISK stocked up, you can turn that ISK into PLEX and then into a brand new graphics card.
Please check out this dev blog for further details.